Alumni Books

Collaborative Advantage

Collaborative Advantage: How Collaboration Beats Competition as a Strategy for Success (Robinson, 2018)

The history of business strategy has been built on the idea that businesses must compete to win. But what if the competitive model of business is now broken? In today’s interconnected world, could strategies to create competitive advantage actually be holding businesses back? In this book, strategic consultant and social entrepreneur Paul Skinner presents Collaborative Advantage as a radical alternative to the conventional goal of competitive advantage. He develops a pioneering concept that can be applied to develop any business or non-profit and illustrates this with ground-breaking examples of businesses that are putting the principles of Collaborative Advantage into practice around the world.

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