Cultural DNA: The Psychology of Globalization

Cultural DNA: The Psychology of Globalization

Gurnek Bains (1980, Psychology)

Cultural DNA: The Psychology of Globalization (Wiley, 2015)

Gurnek Bains' latest book promotes successful engagement with cultures around the world, guiding leaders through the essential skills required to engage with an increasingly connected world. He combines ground breaking original research and the latest evidence from neuroscience, behavioral genetics, and psychology.