Your Customer Rules

Your Customer Rules

David Jaffe (1982, Politics, Philosophy & Economics)

Your Customer Rules (Jossey-Bass, 2015)

Co-authored with Bill Price, who set up Amazon's customer service, David Jaffe's second book recommends how to address core customer needs. The book defines a hierarchy of seven needs that companies can meet and apply, giving examples of companies that meet these needs. He shows how a new business model is emerging, where the customer directs the relationship.